What We Do:
Headquartered in New York, Collyer & Company provides business development strategies and public relations services to creative entrepreneurs and brands. Drawing on more than 25 years of experience in the luxury architectural and design marketplace, we offer solutions tailored to your specific goals and objectives. Whether in the realm of business development and processes, brand positioning or marketing communications, we work with you to solidify the foundation of your core business while simultaneously identifying new growth strategies to drive your business forward.
Services:
business development
Business processes and systems
Product development
Sales strategies
Strategic marketing plans
brand strategy
Brand ideation, positioning and activation
Competitive insights
Launch and optimization strategies
Affinity brand partnerships
marketing Communications
Public Relations
Media outreach
Content strategy and development
Social media audit & curation
Thought leadership and awards
“I feel deeply lucky to have connected with Melissa Mittag. My home textiles trend report, The Textile Eye, was entering its two year doldrums when I met Melissa. I knew that I was creating something special, but I was not marketing it properly. Melissa calls herself my “Fractional VP of Marketing”, taking on roles from business analyst to coach, publicist to strategic advisor, and I have seen real results in working with her. She has a true affinity for quality in design and can speak the language of the luxury market, which she manages to do with intelligence, honesty, and humor. Melissa’s guidance has been invaluable. ”
About Melissa:
Melissa Mittag is a passionate business and marketing strategist who knows how to transform existing businesses into nationally recognized brands and get emerging businesses on the map. With over 25 years of experience in the luxury architectural and design sector, her in depth understanding of the shelter category combined with long-term high-level relationships allows her to create and implement strategies that will surpass your business goals. Melissa’s experience with both manufacturers and interior design firms gives her a unique perspective of both sides of the luxury interiors industry. A specialist in business development and tactical planning, she is an asset to Designers and brands looking to develop new growth opportunities. Drawing on her skills in strategic thinking and relationship building, She uses her problem-solving mindset to help you translate your business objectives into actionable goals.
Prior to opening Collyer & Company, Melissa served as Director of Brand Management for J. Banks Design Group where she was responsible for the firm’s branding, marketing and media relations. Before that she was the Director of US Operations for UK-based luxury brand Fromental for nine years, relaunching the brand in the US and developing their sales and marketing channels. Her earlier career was spent with heritage wallcovering brands, de Gournay and Gracie, Inc., developing her deep understanding of sales and distribution channels, executing aggressive growth plans as well as sales and marketing management.
Born in South Africa, raised in New York and educated in Europe, Melissa brings an intuitive understanding of cross-cultural marketing. She is based just North of NYC and you can find her involved in numerous design industry events throughout the United States and beyond.
Photo by Rayon Richards
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